GD 49 - Leading National Lender San Diego, CA, USA
Sep 23, 2017Full time
Job Description Exceptional Opportunity for Highly Experienced Digital Marketing Manager with Mortgage Industry Experience San Diego, CA or Remote in Certain Regions Take your Marketing Career to the next level with one of the Leading Mortgage Companies in the Industry Position Overview : Reporting to the Chief Marketing Officer, the Digital Marketing Manager plays an important role in the organization by managing a number of activities related to the company's Marketing functions. The role is primarily responsible, under limited directly, for accelerating The Company's positioning in digital channels. This role will work to stay ahead of the digital curve on changing technologies, new platforms, and business audience engagement, influencing the following areas: digital, social media, mobile, and managing key infrastructure development, website management, and online search and reputation. The Manager, Digital Marketing will improve traffic, acquiring customers and building high-value relationships via social media activity, UX, SEM, SEO, display, mobile, email, remarketing, content syndication, videos, blogs and more. What You'll be Doing: Work closely with key stakeholders in multiple business units, including field advisory groups, peers, marketing staff, and executive leaders to create and execute digital marketing strategies that accelerate traffic, engagement, and lead conversion. Lead SEM and SEO implementation across all digital properties to enhance The Company's market positioning and brand visibility. Lead The Company's national and local search rankings, providing effective initiative management. Lead The Company's online reputation, and manage key customer review sites. Assess, prioritize, and capitalize on opportunities to connect our brand with customers, realtors, builders, and B2B partners. Working closely with internal and external web developers and UX specialists, bring insight about purchase drivers and the buyer journey to the UX design and planning for key user interfaces, including customer portals and mobile apps. Determine appropriate success metrics that will inform current and future digital marketing initiatives. Manage monthly/weekly/daily forecasting and reporting or traffic, ROI, conversion rates, and other performance KPIs. Act as an advisor and digital partner to Field, Consumer Direct, Correspondent, Servicing, and Product (Secondary) Marketing. Recommend and implement enterprise-level partnerships with external partners on development of co-marketing channels, promotional programs, and lead generation strategies. Review new technologies and keep the company at the forefront of developments in digital marketing - industry trends, all things social - tools, applications, channels, design and strategy - evolving best practices, competitor activities, 3rd party tools and technology, and customer engagement insights. Perform other duties as needed. Qualifications Include: Bachelor's in Business Administration, Marketing, or related field, along with a minimum of 6 years of relevant digital/online marketing experience. Significant B2C and B2B experience, including managing SEO, SEM, social media engagement, PPC, display, mobile advertising, content syndication, and building video channels. Track record of designing/delivering/managing scalable digital marketing infrastructure that increases inbound traffic and unique users. Experience managing online reputation and customer review sites a plus. Experience with optimizing brand and search authority at corporate, regional, branch, and loan officer levels. Extremely savvy on social media, digital marketing, current digital technologies, and emerging digital and mobile capabilities. Expert in targeting, messaging, A/B testing, and lead conversion process. Ability to manage multiple priorities in fast-paced, metrics-driven environment. Ability to work collaboratively with cross-functional teams to ensure the highest quality deliverables Self-starter; ability to learn quickly, prioritize effectively and deliver results; leads with a sense of urgency and responsiveness. Passionate about actionable metrics: digital measurement, data-driven ROI analysis, A/B testing, competitive benchmarking. Strong interpersonal, relationship building and communication skills. Ability to develop team members and small Highly organized and detail oriented. Only experienced Mortgage Marketing professionals will be considered. Company Description WHAT'S AWESOME ABOUT THE COMPANY: With more than 56 years in business; this solid, stable national direct lender is ranked amongst the Top lenders in the county. They combine the reserves of a large company with the soul of a small company. With more than 250 branches and 3500 employees nationwide, they are funding more than $1 billion per month, and continue to grow at a steady pace. They hire some of the best mortgage professionals in the industry, and are proud to foster a culture of teamwork and communication. They are consistently named as "one of the best places to work."