Principal Financial Kansas City, MO, USA
Sep 21, 2017Full time
Job Area: Marketing Business Area: Pension Location: MO - Kansas City;IA - Des Moines Career Category: Experienced Professional Full/Part Time: Full-Time Regular/Temporary: Regular Date Posted: 2017-08-30 Be a part of something bigger Do you want a career where you can make a real difference? At Principal ® , you can. We work with a greater purpose in mindto give people the financial tools and confidence to live their best lives. And we take that to heart not only for our clients but also extend that to our employees. By choosing to work at Principal, you'll be a part of making a difference in the lives of customers and in communities. And you can make a difference in your own life by joining a company that cares about its employees as much as it cares about its customers. From career development to comprehensive benefits to our vibrant, diverse work environment, youll find plenty of opportunities to enrich your personal and professional life. Responsibilities As a Marketing Specialist, you will assist with executing on recommendations that effectively engage and activate specific target customer market(s). Assist with providing research-based customer points of view and marketing guidance to the business. Help drive the execution of specific customer experience and marketing initiatives within the assigned target market(s). Actively promotes customer insights and is an active contributor to the understanding and mapping of those target customer markets. Assists in influencing leaders and decision makers to gain strategic commitment for sustainable target market experiences; resulting growth opportunities for Principal. Additional responsibilities may include: Assist with executing on innovative engagement strategies to drive positive customer emotion and demand for our products/offerings. Help drive the execution of customer journeys, marketing campaigns, initiatives and product development to help Principal to grow brand preference and grow revenue among our target audiences. Cultivate a basic understanding and application of target market research, marketing and competitive trends, market dynamics and regulations. Assist in the tracking, analysis and communication of results. Recommend and revise actions as needed. Perform other duties and special projects as assigned. Qualifications Skills required: Bachelors degree or equivalent of 8 years experience. 2+ years of marketing experience required. Successful candidates will have the following: Must have basic level of knowledge of the marketing profession and modern marketing strategies. Experience helping to building strategic marketing programs that deliver strong results. Ability to translate data analytics into implications. Solid strategic and critical thinking skills. Ability to influence to bring stakeholders together to deliver a consistent message. Preferred experience: Basic understanding of Principal business, products and industry along with understanding or experience with identified audience. Basic understanding across the entire customer journey with Principal. As well as a baseline understanding of the competition and market opportunities and customer experience. Visa Sponsorship This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time. Job Level Will consider at multiple levels based on experience. AAEEO Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law. See job description.