Huntington Columbus, OH, USA
Nov 15, 2017Full time
The Digital Marketing Manager will be responsible for building acquisition campaign strategies and executing against the strategy to ensure program goals are met. This role requires a high degree of analytic and quantitative orientation, as well as a strong ability to collaborate and partner across a complex organization. The ideal candidate will have experience in Paid, Owned, and Earned marketing and be able to demonstrate delivering the right content at the right time to consumers. He or she will have deep understanding of SEO as well as performance-based marketing through paid search and affiliate marketing, the programmatic buying landscape, and key digital technologies. Experience writing IT scope documents, gathering requirements, and managing the IT project lifecycle is highly preferred. This role will collaborate with business and marketing leaders, agency partners, IT, and analytics to provide digital acquisition marketing expertise and ensure that campaigns are executed flawlessly. This job requires daily contact with internal clients and external vendors to manage multiple digital acquisition programs, track campaign delivery, troubleshoot issues, optimize campaigns based on performance and analytics, and provide reporting. Responsibilities include: * Develop multi-channel digital marketing programs that profitably acquire new consumer checking customers for the bank * Manage SEO and Local Listings program for all lines of business * Create a robust test and learn agenda to improve campaign efficiency and performance * Deliver optimal acquisition landing pages to increase conversions * Liaison to UX and Creative teams to ensure digital landing pages are fully optimized for conversion and aligned with consumer behavior * Create and maintain metrics to report and manage product health and marketing KPIs as well as providing routine communication and updates to senior leadership. * Help define regular reporting, identify trends and share across the business to foster true understanding * Build test plans to solve for the opportunities found in the regular reporting trends and/or testing experiences that drive the most revenue * Enable informed acquisition and cross-sell opportunities across the site * Researches digital trends and builds them into marketing campaigns Basic Qualifications: * Bachelor's Degree * 7+ years of On-line Marketing experience Preferred Qualifications: * Experience with performance based digital marketing programs and driving results through digital programs * Experience with creating reports in Adobe Analytics * Sitecore DMS familiarity highly preferred * Highly quantitative, analytical and numbers focused * Experience collaborating with 3rd party vendors and agencies * Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor. * Must have strong interpersonal and communication skills and be able to convey and sell your ideas to senior leadership. * Ability to develop working relationships with individuals at all levels of an organization. * Strong presentation skills and ability to work under stress and meet deadlines. * Good project management and execution skills. * Ability to work individually and also motivate a team. * Self-motivated, confident, energetic and creative. EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity Tobacco-Free Hiring Practice: To demonstrate our commitment to health and wellness, Huntington will not hire any candidate who uses tobacco or any nicotine product including, but not limited to, cigarettes, cigars, pipes, smokeless tobacco, chewing tobacco, snuff or snus, nicotine gum, the nicotine patch or any other kind of nicotine replacement product (where permitted by applicable state law). Candidates applying for positions in those states will be notified of this practice during the recruitment process and, if offered a position, will be screened for cotinine (to check for use of tobacco and/or nicotine products and/or nicotine replacement therapy products) before they begin employment. If the position to which you're applying is covered by this practice, the job application will provide greater detail as to what constitutes tobacco use. Huntington does not accept solicitation from Third Party Recruiters for any position.